Political and economic changes in developed, developing and underdeveloped countries makes periodical researches a necessity. Deteriorating competition almost all around the world and a deepening economic equation with multiple variables are also other factors that increase the need for international market researches.

Most fundamental rule to penetrate target markets and international markets proactively and efficiently is to analyse market needs in the best way possible and to provide solutions according to these needs. When we examine the motivations of companies while entering target markets, three main factors come up. These are obtaining know-how, increase the company’s or the brand’s prestige, and of course, increase profitability. Market researches guide these companies within the framework of these primary factors.

When we look at the companies that are successful in international marketing and business processes, we see that companies that show the same due diligence they show to their domestic operations to their global services, the ones that carry their main market strategy to their target markets, the ones that deeply analyze consumption preferences of different cultures, and the ones that see the bigger picture of the target country including its distribution channels, industrial applications, communication devices and commercial mediation write their own success stories. The guide to a success story is market research.

A company receiving research services with international market researches will also receive:

• Statuses of rivals 
• Needs of the target market 
• Supply-demand presence 
• Market barriers 
• The quantity of the target audience 
• Who its primary customers are, and
• Profitability.

This will also enlighten the potential of the target market.

Another essential element of international market researches is that its contribution to better management of the market portfolio. 

Within this concept, as AGS Global, we are there for you all around the world with all aspects of export that demands research, including creating need analyses within the scope of International Competitiveness Development Program, to provide solutions to those who want to know their customers and competitors in target markets, to lay out market dynamics of target countries and to work on finding customers/representatives abroad.

What do you have to gain with this support?

Within a year, you may have as many reports as you wish prepared and you may purchase the research reports. Republic of Turkey Ministry of Commerce pays for 60% of these expenses up to USD 200 thousand. And this USD 200 thousand budget is automatically renewed each year for you. As AGS Global, we prepare the report support application file on your behalf. As you create activity reports for export, you may receive the most updated and extensive information on markets, target regions and industries from the most trustworthy source.

With the services AGS Global provides, you may learn potential customer contact details, market pricing of your competitors, and other conditions required for you to sell your products in a particular region.

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